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Tag: company

  • Becoming A Beta Tester Of The New Apple Ipad – And Keep It Free!

    Major corporations such as Apple need actual consumers to test their new products at home. Of course new products go through a battery of tests in labs and by professionals, but until actual consumers try them out, the company doesn’t really know if they have met the consumer expectation. This is where you come in.

    The Apple iPad has recently launched and is currently in the consumer testing phase. This means you could receive an iPad to use, test and keep forever! The only thing required of you is to give your opinions to Apple. They want to know what you think; did the iPad meet your expectations? What would you improve or change? These answers assist Apple with making improvements for new models.

  • Boost Mobile President Matt Carter: His Sprint to the Top

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    Boost Mobile President Matt Carter tells why $50 cell phone service is a deal most people won’t refuse.

    As a kid in Boston, MA, Matt Carter looked up to the local post office clerk. Today an entire company looks for his stamp of approval before any decisions are finalized. The first African American president of a major telecommunications company, Carter leads Boost Mobile, a division of Sprint Nextel. As president, he is responsible for the business’ marketing, product development and finance teams. Despite hailing from the City of Champions, leading Boost to a whopping $600 million in new revenue – in less than two years – was no easy feat. The telecommunications brand was in an oversaturated niche market and lagging in the race against its competitive set when Carter took the helm. Carter recently talked to Black Voices about how he was able to revitalize the failing brand, and shared his insights on how African Americans can compete in corporate America. Matt wants us to know why it’s still important for black business people to create a league of our own to compete in — as we win in new fields.

    What led you to Sprint?
    I started my career off in marketing. I had worked for Bristol Meyers and Coca-Cola in New York in a variety of marketing positions on a global basis. I got recruited by Sprint three years ago to run their customer management group and when the new CEO came aboard he tapped me to go run Boost Mobile, a division of Sprint. I’ve been at Boost for 18 months, really focusing on revolutionizing the wireless industry.

    What made you accept the position as President of Boost Mobile?
    It brought together all of my experience in leadership, marketing, sales and technology. In addition, at that point in my career I was ready to lead a major division of a company.

    What are some of the challenges of your position?
    Typically when you’re coming in, you’re a change agent, but it didn’t take me long to help them understand that they needed to evolve. I had to put my foot down – a skill I learned from being the oldest child in a large, loving family. I let them know that the path we were on would lead to extinction. We had to figure out how to grow this business, and decided to create a brand that would be the advocate for the consumer. We realized that at the end of the day people are looking for simplicity. Think about it. The one bill you open up with trepidation every month is your wireless bill. You think you’re paying $49, but that turns into $65. So that was the opportunity: Let’s simplify it. So, we created a flat fee system of $50.

    What experiences helped equip you for such a powerful role?
    I was the oldest of five, so it was instilled in me early on that I had to set the example for everyone. That made me realize the importance of discipline and sacrifice. When you’re the oldest you’re constantly looking out for folks and I carry that with me today; I look out for my team. I also earned a degree in communications from Northwestern and an MBA from Harvard. Plus, I have more than 20 years of experience working with companies like Bristol Meyers and Coca-Cola.

    What pivotal moment led you to enter the business world?
    My first student loan bill. I was like, “how am I going to pay for this?” I went to Northwestern because I wanted to be a director. When I graduated I did what most kids do: I went to LA and became a waiter. My father couldn’t fathom how I could go to school then wait tables. I felt bad and eventually came home and got a job working as a supervisor at a factory where my mother was employed. I got a good taste of business there. I enjoyed motivating people and I liked competing. I gravitated towards marketing because it coupled my practical and creative sides.

    Finance Blogger S. Tia Brown Interviews Boost Mobile President Matt Carter

    When did your dreams change from wanting to be a mail man, or a job similar to your role models growing up?
    When I got to Harvard I realized that I was holding my own. Along the way you start to see that the privileged students are not any brighter or any better, so your confidence level begins to grow and you start thinking bigger. Going to Harvard raised my expectations about the possibilities of what I could do. I thought, ‘I could be the president of the United States.’ That was liberating.

    Fierce Wireless magazine named you No. 25 on their list of Most Powerful People in Wireless. You are also the only African American. How does that feel?
    I’m very humbled and appreciative of the recognition, but it’s reflective of what the team has done. In addition, I’ve gone through a lot of ups and downs in my career. You’re going to find people who still view your race as a stigma. People will do things to you because you’re not part of the “club.” You have to have the internal fortitude to maintain your composure when you’re faced with things meant to break you.

    What’s next for Boost Mobile?
    We’re the fastest growing wireless brand; we’ve acquired 1.7 million new customers in the last quarter. People are responding because there’s finally a product out there making things simple — this is not about economics or credit worthiness. We believe that we need to continue to broaden the appeal of our device portfolio. But I can’t reveal the new products that are on the radar.

    Your team has taken a product initially created for a niche market and made it mainstream. Did you have to create a different marketing strategy to appeal to the masses?
    Boost has a deep legacy in the African American community; we don’t want to abandon that. We want to build on it. Everyone, regardless of your culture, race or sex, is looking for value. So if you can get a $50 plan with unlimited, voice, web and text nationwide [you’ll want it]. It has nothing to do with skin color — only the color green.

    A lot of marketing campaigns geared towards African Americans perpetuate stereotypes. How do you feel about the use of the typical images of blacks in advertising campaigns?
    I’m always bothered by commercials that have people dressed up in the church robes, singing and dancing, like we’re still out of some minstrel show. You certainly have to be sure that there are messages out there that resonate with your target audience, but you’ve got to figure out how to reflect them smartly. You don’t want to turn people away. Our goal was to try to figure out how we could be relevant to a sort of rainbow coalition of clients.

    Speaking of marketing, it seems like you’ve been able to be stand out strongly amongst your peers, a great example of self-marketing. Why do you think Sprint recruited you?
    You’ve got to be known for doing something. I always look at people’s resumes and they are all over the place. What is your brand? What do you stand for? Mine is deeply rooted in marketing, so I am perceived to be a highly accomplished marketer who also demonstrates the ability to work across a variety of industries. I’ve worked in pharmaceuticals, telecommunications and financial services. My advice is to really be good at something and demonstrate that across a variety of industries so you leave yourself open for other opportunities.

    Unemployment is soaring and people are looking for career opportunities in new markets. What is your suggestion for anyone interested in the telecommunications industry?
    I don’t see a lot of African American engineers. I think we need more people with technical skills; that’s where the high-paying jobs are, in technical development. The engineers are the new artists and we’re not there.

    You have a great job and a successful career, but you’re still working on entrepreneurial ventures, like helping to create Ameritales (a historical cartoon series). Why divide your time?
    You can’t expect that you’re going to go work at a company and be there until you retire. We have to be smarter as a group around creating opportunities. African Americans are very creative but we haven’t parlayed it into true economic growth. I don’t know if it’s fear or a lack of mentoring.

    What tips do you have for those looking to start their own businesses?
    First of all, you must be willing to take a chance. Then, there are three key elements to being a successful entrepreneur:

    1. Preparation: People may want to start a company, but don’t know a thing about running one, like how to read a balance sheet or income statement. You should use your time while working for others to gather as many skills as possible.
    2. Network: Build a network of people that you will eventually need.
    3. Talent: Use all your talents to go out and create something. And don’t limit yourself to things like soul food restaurants and cleaning businesses. We now have a generation of African Americans with more exposure and training. We can create the next Google.

    What’s next for you?
    I plan to continue to grow, learn and see what the future holds. I’m under no illusion about life in the corporate world. I enjoy what I do today but I’m well prepared for many things.

    A trained life coach, S. Tia Brown has spent the last 10 years following her passion for journalism as an editor, writer and TV correspondent. Brown has worked for CNN, E!, MSNBC, the NY Daily News, Essence and Black Enterprise. Most recently she served as Senior Editor for In Touch Weekly magazine. Check out her advice column ‘Do Better, Be Better’ at www.tiabrown.com.

     

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  • Backtalk with Judith Jamison

    World renowned choreographer, dancer, and author Judith Jamison has broken many barriers in her career. As artistic director of Alvin Ailey American Dance Theater, Jamison became one of only a handful of women in the world to direct a major dance company when she assumed leadership in 1989. As a dancer, she gained international recognition for her performances of the tour de force solo “Cry” and “Pas de Duke.” In 2007 Black Enterprise recognized the trailblazer with its Women of Power Legacy Award, which honors women whose accomplishments have helped redefine the standards of success for women of color in a variety of fields.

  • FedEx May Be Sued for Labor Violations by Three States

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    I think of FedEx as an employee-friendly company. For example, the entire company closes on Christmas to ensure that all employees can enjoy the holiday. Thus, it was surprising to learn that FedEx may be sued by the three states of New York, Montanta and New Jersey for intentionally denying 1,000 contractors the benefits they should receive as full employees. I guess they only commit (alleged) labor violations against non-employees.

    Reuters reports: “Three U.S. states said on Tuesday they plan to sue FedEx Corp, accusing the second-largest U.S. package delivery company of violating labor laws by illegally classifying drivers as independent contractors rather than employees to save money.”

    Now to be fair, FedEx claims their contractors operate more like the owners of a franchise, who use the FedEx brand, but in essence operate their own small businesses, so there are no labor violations. In fact, FedEx released a statement promising to “vigorously defend the right of FedEx Ground independent contractors to own and operate their businesses.” So why may FedEx being getting sued? By not one but THREE states?

    FedEx does not give contractors benefits like worker’s compensation protection, but still charges them high fees to use its equipment. This would be fine, except that the company strictly manages drivers with detailed rules regarding hours and uniforms, among other areas. Honestly, something in the milk ain’t clean. It’s clear that FedEx is in fact controlling these drivers like full-time employees, while making them take on the risk and expenses of an owner. I hope FedEx goes down on this one.

    The three states of New York, Montanta and New Jersey have given FedEx until October 27 to prove that these allegations are false. Then the law suit against FedEx will proceed, hopefully empowering these workers to receive fair compensation for their labor.

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    Gotcha Moments of Retail Shame
    Store: Midas
    Accusation:California filed a $222 million lawsuit against the owner of 22 Midas Muffler shops after uncover agents discovered in which consumers were charged for unneeded repairs, California Attorney General Edmund G. Brown Jr. announced. Click through to see more stores that got caught cheating.
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    Touchstone Pictures

    Gotcha Moments of Retail Shame

      Store: Midas
      Accusation:California filed a $222 million lawsuit against the owner of 22 Midas Muffler shops after uncover agents discovered in which consumers were charged for unneeded repairs, California Attorney General Edmund G. Brown Jr. announced. Click through to see more stores that got caught cheating.

      Store: CVS
      Accusation:California caught the chain with expired merchandise on the shelf. The result? CVS must give $2 coupons to anyone finding more expired items. This isn’t the first store caught doing something shady (or even the first time CVS was caught doing the same thing). See more Gotcha Moments by clicking through.

      Store: Kmart
      Accusation:Marketed paper products as biodegradable that aren’t actually biodegradable. The result? Kmart settled the case with the Federal Trade commission. This isn’t the first time KMart was caught.

      AFP/Getty Images

      KMart’s Previous Gotcha:Kmart, Ashley, and World Market< were accused of deceptive furniture labeling — wood that wasn”t wood and leather that wasn”t leather — in an on-camera investigation by Good Morning America The result? Kmart said full product descriptions were available online, Ashley defended its wording as a description of color only, and World Market acknowledged that a quarter of its supposedly leather chairs were actually synthetic, and it pulled them from sale.

      Sears Holdings Management Corp., the parent company of Sears and Kmart, settled a case to stop enticing customers to sign up for a software that spies on them. It must also instruct customers how to uninstall the software that monitored their spending across the web, even on sites that are supposed to be secure, and destroy the data that was collected. The Federal Trade Commission brought the case against the Sears Holdings.

      Quizno’s Sub Shop has an online video ad showing two girls simulating a porn video by sharing a sub sandwich. The online ad, “2 Girls, 1 Sub,” takes its name from a notoriously heinous movie trailer, for a fetish film, which shows women eating their own feces. Critics have pointed out that the Quiznos video, starring Playboy Playmate Hiromi Oshima, is basically comparing the sandwiches to “poop.”
      This is Quizno’s second porn-themed ad to come out in recent months.

      If you are dining out — and many of us still are these days, despite the economy — make sure to check your bill carefully for extra charges that might creep on there.
      Call it the airline a la carte approach, as many restaurants are apparently sneaking in charges for bread, tap water, takeout boxes and mandatory tips. The New York Post found all of these items added to bills on an investigative mission that the paper undertook recently.

      For more on advertisers caught misleading consumers, click through our gallery of Gotcha Moments of Retail Shame.

      Blockbuster was found guilty of charging customers higher than the advertised prices on scanned items by district attorneys of Los Angeles and San Diego counties. Blockbuster owes $237,750 in penalties, and $62,250 in costs, and is further prohibited from charging amounts greater than the advertised price.

      A regulatory organization for the advertising industry demanded that Wrigley change its misleading packaging and advertising for Eclipse gum. The ads for Eclipse say that the gum’s natural ingredient – magnolia bark extract – kills germs that cause bad breath. This has not been proven and the National Advertising Division Council of Better Business Bureaus asks that Wrigley clarify this in its ads.

      Store:Chase Bank

      Accusation: In late March, the bank rescinded a $10 monthly fee it had imposed for several months on hundreds of thousands of credit card accounts, after New York’s attorney general decried the practice as a bait-and-switch for customers seeking low interest rates.

      Results:The settlement could save customers $22 million over the next year.

      Amy Sancetta, AP

     

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  • Dr Boyce Money: Learning Entrepreneurship from Madam CJ Walker

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    The other day, I caught up with Fenorris Pearson, CEO of Global Consumer Innovations. Fenorris is not only a highly successful entrepreneur, he was also one of the youngest Vice Presidents at Dell Computer and a highly successful speaker in the African American community.

    When asked about the keys to success, he points to a quote by Madam CJ Walker, the first female millionaire in American history.

    Here is what Walker had to say:

    “I am a woman who came from the cotton fields of the South. From there I was promoted to the washtub. From there I was promoted to the cook kitchen. And from there I promoted myself into the business of manufacturing hair goods and preparations….I have built my own factory on my own ground.”

    National Negro Business League Convention, July 1912

    What’s the lesson from Madam Walker’s quote?The lesson from Walker’s experience is that when she thought like a laborer, she earned the wages of a laborer. When she began to think like an owner, that is when she opened the door for true wealth.

    Mr. Pearson spoke this week at the Congressional Black Caucus Event alongside the Honorable Barbara Lee, a Democratic Congresswoman from California. In the seminar, Fenorris uses his experience as an entrepreneur and corporate titan to make the following points:

    1) 95% of all new businesses eventually fail. In order to have a different set of outcomes, you must engage in a different set of activities. In order to ensure that you are not part of the other 95%, you should be fully committed, willing to take a few calculated risks, and do an extraordinary amount of planning in order to make your business succeed. You should also expect the unexpected – you never know what it’s like to run a company until you’ve done it.

    2) Most of these business fail for the following reasons: Lack of access to capital, poor management, expanding too quickly or starting the business for all the wrong reasons. Pearson argues that many of these problems can be avoided if a company engages in proper planning and organizational strategies. One of the things I’ve noticed is that you can’t run a large company the way you once ran a smaller one. Many black entrepreneurs run into challenges as their companies grow, because they have not gotten used to the idea of delegation. Once your business reaches a certain size, you should find ways to share the more trivial tasks with others so you can focus on the more important objectives. A billionaire once said to me, “Running a company is not a matter of what you do, it is what you get others to do that actually matters.”

    3) There are ways to avoid this kind of failure. With his company, Global Consumer Innovations, Inc., Pearson teaches business owners how to avoid the common causes of small business failure. He argues that by using specific steps toward proper product innovation and market delivery, a firm can find itself in a strong position in its chosen market.

    When starting a business, the bottom line is this: The truest path toward wealth creation and social power within the black community is not through politics. The path to power is economic prosperity, combined with a conscientious desire to improve the plight of those around you. True activism is not achieved through charity and personal freedom is not achieved by hoping for it. By thinking like an owner and having a willingness to take intelligent risk, you can achieve your wildest economic dreams.

    Dr. Boyce Watkins is a Finance Professor at Syracuse University, a prominent black speaker and author of the forthcoming book, “Black American Money.” To have Dr. Boyce commentary delivered to your email, please click here.

     

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  • Regulators Issue Cease and Desist Order to Chicago Bank

    Chicago-based Highland Community Bank received a cease and desist order earlier this month from federal and state regulators that charges the company with engaging in unsafe and unsound banking practices. The order also suspends the bank’s authority to pay cash dividends or increase assets without regulator permission.

  • Black Pain

    Terrie Williams knows that Black people are hurting. She knows because she’s one of them.

    Terrie had made it: she had launched her own public relations company with such clients as Eddie Murphy and Johnnie Cochran. Yet she was in constant pain, waking up in terror, overeating in search of relief. For 30 years she kept on her game face of success, exhausting herself daily to satisfy her clients’ needs while neglecting her own. Terrie finally collapsed, staying in bed for days. She learned her problem had a name — depression — and that many suffered from it, limping through their days, hiding their hurt. As she healed, her mission became clear: break the silence of this crippling taboo and help those who suffer.
    Black Pain identifies emotional pain — which uniquely and profoundly affects the Black experience — as the root of lashing out through desperate acts of crime, violence, drug and alcohol abuse, eating disorders, workaholism, and addiction to shopping, gambling and sex. Few realize these destructive acts are symptoms of our inner sorrow.

    Black Pain encourages us to face the truth about the issue that plunges our spirits into darkness, so that we can step into the healing light.