Posted by: Illmatic
Case in point: CNN’s Lou Dobbs. Dobbs, who has been the target of a smear campaign by the left-wing noise machine, told his radio audience on Oct. 26 that his home had been shot at three weeks earlier.
Tag: campaign
-
Somebody Is Gunning For Lou Dobbs
-
Content on Demand: Steve Harvey Teams Up With State Farm for Comedy Shorts
Filed under: News, Celeb Updates
To further expand the advancement of his media empire, Steve Harvey is teaming up with insurance giant State Farm for a series of 48 digital comedy shorts. Each short will cover various topics appealing strictly to the interest of car and home insurance consumers. And what better time to embark on his new campaign than during this week’s National Teen Driver Safety Week. Harvey takes a humorous approach at his teen’s desire for purchasing a new Cadillac Escalade.
steve harvey“The campaign’s basic idea was to extend the Steve Harvey and State Farm brands in an unexpected yet wanted manner,” said Bob Wingo, CEO of Sanders/Wingo, the African-American advertising agency of record, which created and produced the campaign. “Everyone wants to be in social media and utilizing digital content, but to be successful as we believe this will be, it needs to be relevant.”
“These bits are strictly entertaining,” said State Farm marketing chief Pam El. “Though they address insurance and financial services related topics, to broaden Stat Farm’s brand voice in an unexpected way, they are delivered with Steve’s unique perspective and humor.”
You can check out Steve Harvey’s first digital comedy short here.
Permalink | Email this | Linking Blogs | Comments
-
Yanks clinch playoff spot as Texas loses (AP)
The New York Yankees are headed back to the playoffs, clinching their 14th appearance in 15 seasons with the Texas Rangers' loss at Oakland. New York missed the postseason for the first time since 1994 last fall in manager Joe Girardi's debut campaign. The Yankees won 17 playoff series and four World Series in that 13-year span.