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To further expand the advancement of his media empire, Steve Harvey is teaming up with insurance giant State Farm for a series of 48 digital comedy shorts. Each short will cover various topics appealing strictly to the interest of car and home insurance consumers. And what better time to embark on his new campaign than during this week’s National Teen Driver Safety Week. Harvey takes a humorous approach at his teen’s desire for purchasing a new Cadillac Escalade.
steve harvey“The campaign’s basic idea was to extend the Steve Harvey and State Farm brands in an unexpected yet wanted manner,” said Bob Wingo, CEO of Sanders/Wingo, the African-American advertising agency of record, which created and produced the campaign. “Everyone wants to be in social media and utilizing digital content, but to be successful as we believe this will be, it needs to be relevant.”
“These bits are strictly entertaining,” said State Farm marketing chief Pam El. “Though they address insurance and financial services related topics, to broaden Stat Farm’s brand voice in an unexpected way, they are delivered with Steve’s unique perspective and humor.”
You can check out Steve Harvey’s first digital comedy short here.
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